Advertising on a Shoestring

Have you ever spent money on advertising and got little or no response?

If the answer is yes, you aren’t alone. Relatively speaking, more money is wasted on poor marketing and advertising decisions than just about anything else in business.

Make every cent work for you.

This is the part where you get to benefit from Chris’ decades of experience as a marketing communication specialist.

Chris started his career in the Sydney advertising industry in 1978 and since then has worked on the development and implementation of advertising and marketing communication campaigns for everyone from little mum and pop operations to the McDonalds and Microsofts of the world.

He has developed campaigns in Australia, Malaysia, China, Japan, Singapore and Indonesia. He’s been called an ‘expert’, ‘a guru’, the ‘go to guy’ (and a few expletives too)!

But today, as a leadership coach, he loves the opportunity of helping business owners overcome marketing communication challenges. (The 3rd section of the Life7 Communication Cycle)

Would you like a specialist’s view of your advertising strategy?

Every business owner has a different focus, so we offer the following consulting/coaching/mentoring options; each designed to help you attain a cost effective solution in the manner in which you like to work:

1. Consultant: Ideal if you retain the services of a professional advertising agency, design studio or web developer and you’d like Chris to provide expert counsel to ensure that your suppliers are giving you sound strategic advice.
2. Coach: Like to know more about the strategic options, but you don’t want to do all the leg work? This option will guide you in strategic development but you will need to do a lot of research.
3. Mentor: If you are the DIY type, this option gives you the opportunity to do a lot of the hands on work including creating your own promotional materials under Chris’ guidance.
4. Outsource: Got better things to do but you just want it done? We also offer an option for you to outsource all of your advertising and marketing activities.

For a confidential discussion about the best option for you, contact Chris today.